EMC has publicly declared 2016 as the year of All-Flash – how apropos that Gartner has again placed EMC solidly in the “Leaders” quadrant of the latest Solid State Array (SSA) Magic Quadrant (ME); a position we’ve held since its inception three years ago achieved on the shoulders of EMC’s market-leading XtremIO all-flash array (AFA).Since its market debut in November 2013, XtremIO has gone on to outsell every all-flash enterprise storage array on the market. But selling more isn’t enough to land you in the “Leaders” quadrant. The Magic Quadrant evaluates vendors on both “completeness of vision” and “ability to execute.” According to Gartner, a “Leader” has the market share, credibility, marketing, and sales capabilities needed to drive the acceptance of new technologies. A “Leader” demonstrates a clear understanding of the market needs and is an innovator and thought leader. We believe EMC’s sales success with XtremIO is a direct result of these characteristics. What we believe may be most impressive about EMC’s placement in the MQ is that our results are based almost exclusively on XtremIO. We can only imagine the results in next year’s SSA MQ when Gartner will be able to consider EMC’s entire all-flash portfolio including VMAX All Flash, Unity, and DSSD.Gartner Magic Quadrant For Solid State Arrays:EMC released XtremIO 4.0 at EMC World 2015, supporting new larger all-flash array configurations, expanding on-demand capabilities, and consolidating workloads at unprecedented levels of performance and availability. It leverages XtremIO’s breakthrough scale-out architecture, which more than doubled previous density with 40TBs per X-Brick, and offers configurations of up to eight 40TB X-Bricks.As the fastest-growing product in EMC’s history, we see customers choosing XtremIO over competing all-flash arrays for its ease-of-use and unique architecture that enables consolidation of mixed tier-1 workloads while delivering consistent and predictable performance at scale. Thousands of customers have deployed XtremIO to take advantage of its always-on, always inline data services (e.g., deduplication and compression), enterprise-class availability, as well as integrated Copy Data Management (iCDM) that enables customers to accelerate and improve IT and business productivity.Although XtremIO makes EMC #1 in AFA market share according to IDC[i], it’s just one of several products in EMC’s all-flash portfolio. Earlier this year, we launched brand-new all-flash products including VMAX All Flash, Unity, and DSSD, offering customers a compelling and comprehensive portfolio of all-flash enterprise storage products on the market. We expect each of these new all-flash solutions to help expand EMC’s leadership position by addressing new market segments and helping customers tackle almost any data center use case, providing customers the most AFA choices in the industry.Our customers value and acknowledge that the power of the EMC portfolio extends well beyond primary storage. EMC also has an extensive portfolio of innovative, best-in-class solutions built and designed for all-flash. A few examples include EMC RecoverPoint for replication, EMC VPLEX for continuous availability, EMC ProtectPoint and EMC eCDM (enterprise Copy Data Management) for streamlined data protection, EMC ViPR for resource management and automation, and EMC AppSync for iCDM. This rich portfolio enables entire workflows to be accelerated, streamlined, protected, and automated, from the storage through the hypervisor and into the application itself, all with unique optimizations for flash storage.2016 is the year of all-flash and EMC’s all-flash product ecosystem is built to accelerate mission-critical workloads. We believe these analyst rankings confirm and validate EMC as a trusted and able leader to help our customers modernize their data centers.[i] IDC Worldwide Quarterly Enterprise Storage Systems Tracker, June 3, 2016http://www.idc.com/getdoc.jsp?containerId=prUS41282316This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from [insert client name or reprint URL].Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.