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first_imgToday, hotels use ecological soaps, encourage their guests to use water responsibly, discard disposable plastics, plant trees, etc.… and the whole green and sustainable story is supported by the European Union, which has banned the single use of plastic items in the EU since 2021. According to EU data, between 1980 and 2011 alone, more than 5,5 million people were affected by floods, resulting in direct economic losses of over 90 billion euros. And in the last ten years, we are just beginning to feel the true extent of global warming day by day. The first estimates of material damage in the catastrophic Australian fires are above $ 4,4 billion, but the scale of the disaster extends to the entire economy where various industries will be affected, primarily agriculture and tourism. The umbrella Australian tourism organization recently estimated that the fires caused damage to the tourism industry of one billion Australian dollars. And that is only the initial estimated damage due to less activity of the tourism industry. And the new campaign would not be anything unusual, if the whole story was not attracted by the “unusual” message that KLM communicates, which reads: “Fly responsibly ” Because no action is ultimately much more expensive. It is only a matter of time before we realize this and how late, because we have been late for a long time. Floods, hurricanes, droughts and all the other consequences of the change of weather have a great impact on the whole economy as well as on the way of life. The narrative of the campaign says that through 100 years of development of the aviation industry, the time has come for change and that we really need to think about our ecological footprint in the world – to take responsibility in accordance with global warming and leave a bright future for our children. The question they ask in the ad is: Should we always find ourselves face to face? By the way, Germany has overtaken Norway in the sale of electric cars since the beginning of the year, and the real distance of expansion is yet to come. The big players of the car industry have already announced a radical reduction of workers due to the transformation of production into electric vehicles, and practically all car brands already have or will present their electric vehicles this year. If so far the future direction of development was not clear to someone, then at the moment it should be quite clear to the last “Mohican” how the world is changing. Global awareness and need has finally begun to awaken and seek market change. Ultimately, everything revolves around profit, as consumers change habits and ways of spending, so companies themselves change their philosophy. Change is inevitable, the only question is whether we will embrace it and be part of change and transformation, or we will continue to lag and wait. Again, it’s all up to us. Either we play a global game or not. The tourism industry, on the other hand, has always been among the first industries to be affected by new global trends, from technological as well as consumer behavior. Smart tourism brands and experts have understood the message, and there is a focus on ecology and sustainable development throughout the tourism sector. Also, KLM calls on all airlines in the world to join forces to share responsibility and commit to the new holy grail in the aviation industry, how to reduce or totally eliminate their environmental footprint. Also, precisely for the above-mentioned reasons, the focus of passengers is on the use of trains. In Europe, especially in Germany, new investments have been announced in the strengthening of the railway network, and this new “trend” has been recognized by the German and French national railways, which have recently been delighting with promotional campaigns. In the coming period, many cities in Germany will ban the driving of diesel cars, and Germany has recently adopted strategic goals in the field of climate protection, worth 40 billion euros by 2030. One of the first imperatives is how our tourism will fight the new narrative and challenge in the future, I emphasize again that this is our main emitting tourist market. This is just the beginning of a story, a new green, sustainable story and transformation that affects all industries and of course our daily lives. When we were not among the first to jump in with a green and sustainable story, ie development (a good example is the island of Krk), branding (Tesla, Rimac, etc. svakako) we should certainly speed up the process of setting up electric car chargers and position our green highway. connects the whole of Croatia, especially the coast. If not because of the very need for sustainable development, then at least economically because that is the demand of the market. Interestingly, on the one hand, this message can be understood as the airline wants passengers to fly less by plane, which is contradictory because it reduces the airline’s revenue. On the contrary, they bravely went a step further from KLM and suggested that passengers use the train as an alternative to air transport.center_img However, it is not only about the way of traveling, but also about ecologically aware destinations, accommodation, etc.… Awareness of ecology is growing strongly in our main emitting destination – Germany, which is strongly turning to stimulating the green economy and electric cars. And that’s just the beginning, because as much as someone thought it was a big expense, how much would it still cost if we didn’t do anything now. We are already feeling the effects of climate change on our skin and it is affecting the economy and tourism more than we are aware of. Both media and financial. Even Ryanair through its mobile app, when launched changed, put a green screen and emphasizes the ecological footprint of every passenger and traveler. Dutch airline KLM recently launched a new advertising campaign. / / / HOW TO SELL A STORY AND ENCOURAGE TRAIN TRAVEL? THE FRENCH NATIONAL RAILWAY KNOWS THE RIGHT FORMULA Cover photo: KLM It is more than positive and responsible to hear such messages from one airline, since the aviation industry is one of the major polluters in line with high fuel consumption. Expecting an airline to talk about how to fly responsibly is, to say the least, unexpected, because at the outset it says we use the plane less as a means of transportation. But when we go a little deeper and wider into the story, it is clear to us how tectonic changes are happening on the global stage, including in airlines. Accordingly, more and more tourism companies will want to position themselves, and thus promote precisely through sustainability and ecology as a comparative advantage. To be honest, this is no longer about competitive advantage or trend, but about the needs of the market and the demand of the society that is waking up. In accordance with the great pressure, airlines in the past couple of years on the one hand have great pressure on lower ticket prices, and on the other hand high costs, and the struggle for every passenger is more pronounced on all fronts, including the media. / / / FIND OUT HOW GERMAN RAILWAYS SOLD 2 MILLION TICKETS WITH AN EXCELLENT DIGITAL CAMPAIGNlast_img read more

first_imgStuff co.nz 23 August 2016Family First Comment: “There have been numerous attempts to let shops open for business on the religious day – as many as a dozen, by some counts – with all failing to make it into the law books. So, it’s little surprise that John Key is keen to push through a new law liberalising the Easter Sunday trading rules, despite opposition from former All Black Michael Jones and Family First.” So for the 4th time in his leadership, he is stripping his own MPs of the right to use their consciences.For a day of rest and reflection, Easter Sunday has caused an awful lot of headaches for Kiwi politicians over the years.There have been numerous attempts to let shops open for business on the religious day – as many as a dozen, by some counts – with all failing to make it into the law books.So, it’s little surprise that John Key is keen to push through a new law liberalising the Easter Sunday trading rules, despite opposition from former All Black Michael Jones and Family First.What is surprising, however, is Key’s willingness to play fast and loose with the facts when explaining why National MPs must all back the change, despite other parties treating it as a conscience vote.While Easter trading has traditionally been treated as a personal decision for each MP, Key says the Shop Trading Hours Amendment Bill is different, as it leaves councils – rather than Parliament – with the final decision.So why were National MPs allowed to use their conscience and vote against a near-identical bill from Todd McClay in 2009?“Well, there’s a difference,” Key bluntly insisted.And if you tilt your head, squint your eyes and look really closely, the most minor “differences” appear.A DISTINCTION WITHOUT A DIFFERENCEMcClay’s bill would have allowed councils to decide whether shops in their area could open on Easter Sunday – using a bylaw.The Government’s bill will allow councils to decide whether shops in their area can open on Easter Sunday – using local policy.While there are also some tweaks to the protections for employees so they’re not forced to work Easter Sunday, the Cabinet paper for the current bill points out that it was based on McClay’s 2009 legislation.Key is making a distinction without a difference – the bills are for all intents and purposes the same, and there’s certainly no reason for a conscience vote on one but not the other.Of course, the real reason National MPs have to vote along party lines is because Key knows the bill would fail if they didn’t.WILL LAW FIX INCONSISTENCIES?There are several MPs in the party – including Deputy Prime Minister Bill English – who have voted against Easter Sunday trading in the past due to their religious beliefs.As Key himself says, “Parliament’s gone up against that hurdle on so many occasions and failed – I think you’ve got to say we have a responsibility of trying to find another way through.”He’s particularly vexed with the law’s current inconsistencies which mean shops in one suburb must remain closed on Easter Sunday, while those in a neighbouring area designated a tourism hot spot can open.However, this law won’t ensure consistency – instead, we may see one council allowing Easter Sunday trading in their area, while the council next door keeps businesses closed.The Government is essentially passing the buck to councils, leaving them to deal with the flak from pressure groups opposed to shopping at Easter.Key acknowledges the bill is “not perfect”, but says it’s best to put the decision in the hands of local communities.“If you can come up with something better please let me know, but I’ve been looking at it for 14 years and I haven’t found one yet.”Clearly, Key will do whatever he can to avoid debating the issue again in the next 14 years.http://www.stuff.co.nz/business/better-business/83465449/opinion-john-key-playing-loose-with-the-facts-on-easter-sunday-trading-lawMPs told to toe line on Easter trading changesRadio NZ 23 August 2016National MPs have been told to vote in favour of changes to Easter trading laws, despite some of them – including Bill English – being openly opposed to it.The Easter Trading Bill, which would let local councils determine whether shops in their area can trade at Easter, is due for its third and final reading and could be before Parliament this week.Such bills are traditionally a conscience vote for MPs.However, all National MPs had been told they must vote in favour of the change.Deputy Prime Minister Bill English is among those who have said they were personally opposed to shops trading on Easter Sunday.Prime Minister John Key said the government was trying to find a way through troublesome discrepancies in the current law.READ MORE: http://www.radionz.co.nz/news/top/311683/mps-told-to-toe-line-on-easter-trading-changesNational MPs back lack of conscience vote on Easter Sunday trading billStuff co.nz 23 August 2016    National MPs have backed the party’s decision to deny them a conscience vote on Easter Sunday trading, despite some being personally opposed to the move.Prime Minister John Key has acknowledged the proposal is not perfect, but says it’s the only way to get a law change through Parliament.Family First has joined former All Black Michael Jones in encouraging National MPs to buck their party’s line and vote down the Shop Trading Hours Amendment Bill, which would allow councils to decide whether or not shops could open on Easter Sunday.Key continued to say a conscience vote wasn’t necessary, as councils and not Parliament would have the final say on trading hours – despite allowing National MPs a personal vote on a nearly identical bill from Todd McClay in 2009.He acknowledged the bill was “not perfect”, but said it was the best that could be expected given previous failures to change the law.READ MORE: http://www.stuff.co.nz/national/politics/83479616/National-MPs-back-lack-of-conscience-vote-on-Easter-Sunday-trading-billlast_img read more