30SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Do you aspire to own a vacation home… or to own a second mortgage? Was your dream in life to drive a red sports car… or to have a low-interest car loan? Too many credit unions focus marketing dollars on discussing the features and product details of their credit union member services, rather than focusing on the benefits these features will provide. Yet, members aren’t looking for a skip-a-payment option, they are looking for the ability to take a summer vacation. Members will act on emotion, not logic. Your credit union can paint an emotional picture for members that speaks of the hopes, dreams and financial freedom. If done correctly, this will lead them directly to your products and services that will help them live their dreams. Consider these ideas in your next marketing campaign:Old way: “We offer wedding accounts.”New way: Picture of a father looking into the eyes of his daughter with the caption: “Give your little girl the wedding she has always dreamed of.”Old way: “Check out our great interest rates on car loans”New way: Present images of a shiny sports car and a brand new minivan turning different ways on a road: “No matter which way your life turns, we can get you there in style.”Old way: “Need a loan for your next vacation?”New way: Images of sightseeing in Rome, hiking a glacier in Alaska, laying on a beach in Mexico, and exploring Hong Kong: “Dreaming of a getaway? We can take you there.” continue reading »
AMES, Iowa – Drivers in two of IMCA’s top series are on the receiving end of a contingency awards program with Z4 Products again this season.The pole starter and the Sunoco Race Fuels drawing winner at all Deery Brothers Summer Series events for IMCA Late Models, and the pole starter in each Hawkeye Dirt Tour for Xtreme Motor Sports IMCA Modifieds all receive bottles of heavy duty leak sealer and cooling system conditioner from the Ames, Iowa, company.“We enjoy promoting Z4 products regionally and founder Jerry Dakin is a really good guy in the industry,” noted IMCA Marketing Director Kevin Yoder. “We’re pleased to be able to get their products in the hands of deserving racers and will continue to do that throughout the summer.”The 30th annual Deery Series opens on April 8 at Davenport Speedway while the first Hawkeye Dirt Tour event is Memorial Day, Monday, May 30 at Benton County Speedway in Vinton.More information about Z4 Products is available by calling 515 231-0809.
Taylor said: “I know how it feels to lose. I think it’s important to feel those losses because I never want to feel like that again. “I knew I was down after the third round so I had to go out and put the pressure on her and try to win it clearly. The last round was all about heart and thank God I pulled through.” Taylor had dropped the first round on two of the three judges’ cards but levelled it after an exciting second in which her cleaner, more aggressive work paid off. In an exciting third, Taylor’s greater aggression was not rewarded as once again the sharp work of Alekseeva edged her ahead on the cards, paving the way for Taylor’s fine last round. Taylor admitted she endured some anxious moments in the aftermath as the Azerbaijani coaches celebrated as if they fully expected the verdict to go their way. Taylor added: “It was always going to be a close fight because she’s a top boxer but I felt I won a lot of those rounds quite clearly. “I always go into a fighting thinking the decision is going to be fair and I relish these fights where the atmosphere is so fantastic.” There was more good news for Ireland as Michael O’Reilly advanced to the men’s middleweight final when his scheduled Russian opponent Maxim Koptyakov was forced to withdraw from the competition with an eye injury. But Belfast lightweight Sean McComb will have to settle for a bronze medal after he was comfortably outpointed by impressive Azerbaijani world number one Albert Selimov. Press Association Katie Taylor revealed how her fear of losing spurred her to pull out a big last round and book her place in Saturday’s women’s lightweight final at the European Games in Baku. Taylor’s four-year winning streak looked in grave danger of coming to an end as she trailed going into the last round against Azerbaijan’s World Championship silver medallist Yana Alekseevna. But Taylor defied a braying home crowd and did enough to earn a wafer-thin split decision win which takes her into a gold medal clash against Estelle Mossely of France.
Nadine Lustre’s phone stolen in Brazil MOST READ While the 31-year-old out of Team Lakay is aware that Fernandes, the man he defeated for the belt, is eager for the win, but he knows he needs to be hungrier than his Brazilian opponent.“The Bibi I faced in my previous fight is the same Bibi I will face again but I won’t ever underestimate his skills because he’s that good of a fighter,” said Belingon (20-5) Thursday at Gloria Maris in Gateway during Team Lakay’s media lunch.FEATURED STORIESSPORTSGolden State Warriors sign Lee to multiyear contract, bring back ChrissSPORTSCoronation night?SPORTSThirdy Ravena gets offers from Asia, Australian ball clubs“I’ll train hard for this fight because I know he’s really hungry coming into the fight but I am hungrier than him. I’m hungrier for that victory.”Belingon had been on a six-fight winning streak since he lost to Fernandes in their first fight back in January of 2016 and this string of victories set up their second fight on November 9, 2018 at Singapore Indoor Stadium. Sports Related Videospowered by AdSparcRead Next History is within Team Lakay’s reach with 3 fighters featured in 1st ONE Japan card Gretchen Barretto’s daughter Dominique graduates magna cum laude from California college Rogue cops marked as Gamboa’s targets in his appointment as PNP chief LATEST STORIES Kevin Belingon. Photo by Tristan Tamayo/INQUIRER.netMANILA, Philippines—It is said that familiarity breeds contempt, but for Kevin Belingon it creates hunger.Belingon is set to fight rival Biniano Fernades for the third time in his career but this time it’s the defense of his ONE World bantamweight championship.ADVERTISEMENT It was a split decision win for Belingon but it was still a stinging loss to Fernandes (22-4), who hadn’t lost a fight since December of 2010 and had ruled the ONE Championship bantamweight division since 2013.Belingon said he has a different mindset coming into his third fight against Fernandez when he still entered the ring as the challenger.“Now I’m the champion and of course I’m always motivated because I’m the one holding the title,” said Belingon. “To remain as the champion I have to train hard and be at my best.”ADVERTISEMENT Eugenie Bouchard’s bid for Australian Open spot ends in qualifying Ginebra beats Meralco again to capture PBA Governors’ Cup title Will you be the first P16 Billion Powerball jackpot winner from the Philippines? SEA Games 2019: No surprises as Gilas Pilipinas cruises to basketball gold PLAY LIST 06:27SEA Games 2019: No surprises as Gilas Pilipinas cruises to basketball gold03:00SEA Games 2019: PH’s Aira Villegas boxing bantamweight semi final (HIGHLIGHTS)03:11SEA Games 2019: PH’s Ian Bautista boxing bantamweight semi final (HIGHLIGHTS)02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite03:23Negosyo sa Tagaytay City, bagsak sa pag-aalboroto ng Bulkang Taal01:13Christian Standhardinger wins PBA Best Player award Ginebra beats Meralco again to capture PBA Governors’ Cup title Tom Brady most dominant player in AFC championship history View comments Don’t miss out on the latest news and information. Japeth Aguilar wins 1st PBA Finals MVP award for Ginebra