first_img 12SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Why do some marketers fail to get the marketing budgets they need? There are at least twelve reasons. Are any standing in your way?1. Marketing is not as tangible as products nor as obvious in its impact as sales so it is underfunded because executives really don’t know if it is working or not.2. Some industries do not spend much on marketing. They rely on sales. They have not experienced or seen the impact of strong brands so they cannot justify spending beyond what everyone else in their category is spending.3. Marketers have not made a strong case for why they need more money. One of my bosses once told me that a marketing plan is a promise for a certain increase in sales in return for a certain investment in marketing. Many marketers are loathe to promise a certain increase in sales because they don’t know if their plan will achieve that.4. Sometimes a business is in such desperate financial straights that it cannot afford investment in anything that has a longer-term impact, including marketing. continue reading »last_img read more