30SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Do you aspire to own a vacation home… or to own a second mortgage? Was your dream in life to drive a red sports car… or to have a low-interest car loan? Too many credit unions focus marketing dollars on discussing the features and product details of their credit union member services, rather than focusing on the benefits these features will provide. Yet, members aren’t looking for a skip-a-payment option, they are looking for the ability to take a summer vacation. Members will act on emotion, not logic. Your credit union can paint an emotional picture for members that speaks of the hopes, dreams and financial freedom. If done correctly, this will lead them directly to your products and services that will help them live their dreams. Consider these ideas in your next marketing campaign:Old way: “We offer wedding accounts.”New way: Picture of a father looking into the eyes of his daughter with the caption: “Give your little girl the wedding she has always dreamed of.”Old way: “Check out our great interest rates on car loans”New way: Present images of a shiny sports car and a brand new minivan turning different ways on a road: “No matter which way your life turns, we can get you there in style.”Old way: “Need a loan for your next vacation?”New way: Images of sightseeing in Rome, hiking a glacier in Alaska, laying on a beach in Mexico, and exploring Hong Kong: “Dreaming of a getaway? We can take you there.” continue reading »
The deck at 19 Nottingham Parade, Bray Park. Photo: Supplied.“It was very tastefully done. It wasn’t the hugest space, so there was a very clever use of the floor plan,” Mr Rumsey said.Mr Rumsey said they had three offers on the property after 25 parties inspected it on the first open home.“We took it from ‘suit buyers above $459,000’ to ‘sold’ for $475,000,” he said. The home at 19 Nottingham Parade, Bray Park. Photo: supplied.Strathpine, Lawnton, Petrie and their surrounds have had a hot run in 2017 according to Mark Rumsey, principal at David Deane Real Estate.“In 15 odd years, it’s probably the strongest, most consistent market I’ve worked in,” Mr Rumsey said.“If they’re priced and presented right, they’re getting enormous amounts of interest — it’s flying.”Mr Rumsey said the combination of affordability and services had been enticing buyers.More from newsLand grab sees 12 Sandstone Lakes homesites sell in a week21 Jun 2020Tropical haven walking distance from the surf9 Oct 2019Inside 19 Nottingham Parade, Bray Park. Photo: Supplied.“The middle ring just in from us has had a significant price jump over the last two-and-a-half years and it’s rippling out this way now,” he said.Mr Rumsey said 19 Nottingham Parade, Bray Park, which sold for $475,000 on September 21, showed the market’s strength.The three-bedroom, two-level home underwent extensive renovation that brought a family buyer in.