Waitrose is set to roll out its convenience store concept throughout London and UK-wide in a bid to make its mark in the food-to-go market.The company announced yesterday (7 February) that it plans to open six new stores in central London this year, which would create 350 new jobs as a result. In addition, Waitrose is looking to take the concept further afield to Ipswich and Birmingham in the coming weeks.The ‘little Waitrose’ concept, which was trialled at its Old Brompton store in South Kensington this time last year, aims to provide customers with all the fresh food and products they need in the next 24 to 48 hours. This includes its ‘food to eat now’, offering items such as bread straight from the oven and the retailer’s new food-to-go range of sandwiches, salads, deli products and individually wrapped cakes.Diana Hunter, director of store development at Waitrose, said: “Our customers really like their little Waitrose and the way it fits with their busy lives. We have quickly established ourselves within the convenience sector and annual sales are strong. Today’s announcement underlines the role little Waitrose will play in driving our growth and our ambition to make us accessible and convenient for everyone in London.”Of Waitrose’s 28 convenience shops across the UK, 23 are now branded little Waitrose, with plans to re-brand the other five in the future.
Source: BFFM&S and bakery supplier BBF have launched Percy Pig sponge rolls and mince piesMarks & Spencer and bakery supplier BBF have rolled out two new Percy Pie bakes for the festive season, Percy Pig sponge rolls and Percy Pig mince pies.The Percy Pig sponge roll launched in M&S stores nationally on November 3, following the launch of new Percy Pig Percymas Pies in the last few weeks.M&S product developer, Natalie Tate said: “This is a unique take on a classic sponge roll, with pink fluffy sponge, Percy Pig flavour buttercream and chewy fruit jelly pieces with pink edible sugar sprinkled on top.”Bakery BBF has supplied ambient cakes to M&S for many years. “It’s always a pleasure working alongside M&S, especially at this time of year when consumers are increasingly looking for indulgent treats to celebrate Christmas,” commented Jonathan Lill, CEO of BBF.BBF Limited develops and manufactures cakes across several categories including celebration cakes, fruit pies and tarts, chocolate enrobed cakes, Christmas cakes and mince pies. It produces more than 600 million cakes or desserts annually.BBF operates four bakeries across the North of England and one in Poland.