The initial pitch was also a challenge. “The response from the market was, ‘You’re crazy, starting a print magazine in today’s age?” says McCafferty.The first issue of Design World debuted in October 2006 to mixed response. “While in pre-sell our mock-up looked great, we quickly found that it missed the market,” says McCafferty. The company surveyed its readers and made design changes for its next issue in December 2006.Despite the slow start, Design World, which boasts a 40,000-circ, went on a two-week run outside its core territories where it picked up major accounts for every issue of 2007. “Once those came in, the worst case was we would break even in 2007,” says McCafferty. With two issues under its belt, Design World generated $245,000 in 2006.Building Out OnlineWTWH experienced growing pains with online as well. “We didn’t want to create just another magazine Web site,” says McCafferty. “We began offering e-newsletters and online ads immediately but quickly found that simply launching a Web site doesn’t mean you will have traffic. In January 2007, we had 2,000 unique visitors and 8,000 page views. We could have sold all those page views to one person.”McCafferty hired Marshall Matheson, a former advertising client, as WTWH’s vice president of new media. Matheson had expressed his frustration as an advertiser working with publishers online. “We used his experience to build a robust back end,” says McCafferty.WTWH builds product landing pages with customizable widgets pulling feeds out of manufacturer’s sites that can tie in with relevant edit and video. “In the design engineering market, people weren’t doing that yet,” says McCafferty. “We’re perceived as the so-called ‘smart online guys.’”Still, the magazine remains a key component of the overall strategy. “We view the magazine as an aircraft carrier,” says McCafferty. “The magazine gives us the necessary media authority.”In June 2007, WTWH bought 3DCAD World Network, a series of registration-based sites, and just before the end of 2007, closed on Mcadcentral.com. “We overpaid on the first deal but it gave us the opportunity to say, ‘now we have 300,000 page views and we can do run of network advertising’ as opposed to just Design World,” says McCafferty. Hearst Takes a ChanceWTWH got an additional credibility boost when Hearst’s Electronic Products Magazine tapped the startup as a partner in a project called Mechatronics, which features a quarterly print product, a wiki site, blogs and e-mail newsletters. The revenue budget for the venture is around $300,000, according to McCafferty. “Design World added value in ways that absolutely helped us grow our business,” says Todd Christenson, publisher at Hearst Business Media.In 2007, the Design World franchise—including print and online—will generate about $1.8 million, according to McCafferty. In 2008, WTWH’s goal is $4 million although McCafferty believes $3.5 million is probably more realistic. The company will continue to leverage its mix of print and online products, including a new offering called Digital Manufacturing Review, which includes a quarterly print product, a wiki site and an e-newsletter. “We’re going to surprise people with a series of new Web sites in the markets we’re serving,” says McCafferty.MORE STARTUP STORIES:Glam MediaArchitectCraftInternet EvolutionScientific American Competing against established players like Reed and Penton is a daunting task for any startup (especially for one that’s just barely over a year old). But WTWH Media (which stands for “Willing To Work Harder”) has gained solid market share thanks to a sophisticated online strategy (as well as a little help from a strategic partner named Hearst).Founders Scott McCafferty and Mike Emich were both former Penton sales reps with their own independent sales rep firms. But each had the itch to get back into the publishing side. In January 2006, McCafferty and Emich started putting together a business plan. “We worked with $200,000 cash until we established a line of credit for $1 million,” says McCafferty.But getting the product off the ground wasn’t that easy. Several Penton editors initially agreed to join the startup but then backed out to stay with Penton.The Online Difference
TEWKSBURY, MA — On Monday, May 14th, from 7:00pm-8:30pm, Tewksbury Congregational Church will partner with the Tewksbury Police Department to present “The Truth About Vaping.” This 90-minute interactive talk will address the significant rise among teens in the practice of vaping or juuling, a form of smoking with a nicotine-based liquid and an electronic device or e- cigarette. With one in three high school seniors nationwide confirming that they have experienced “vaping” in the past year, parents and caregivers are eager to educate themselves and make informed decisions of how they will address vaping in their own homes.Hosted by Tewksbury Congregational Church (10 East Street), this talk is open to all within the Tewksbury community and beyond and is FREE of charge. Presenters include TPD’s Program Director for the Substance Abuse Prevention Collaborative, Maria Ruggiero, and the Northeast Regional Manager of Learn to Cope, Kelley Giasullo.A recent study in the Journal of Pediatrics found that teens who used e-cigarettes were 6x more likely to try tobacco cigarettes compared to kids who do not vape. Additionally, vaping is a natural gateway to experimental drug use, including alcohol, marijuana, opiates and other drugs. For these reasons and many more, it is important to better understand the risks associated with vaping.Topics covered during this presentation will include the difference between vaping and “dripping,” why teens are justifying vaping, signs that your child may be vaping, chemical content of vaping liquids, side effects, regulation of products, MA laws pertaining to vaping, the use of THC oil (marijuana) in vapes, and examples of types of vapes and vaping liquids.The intended audience for this talk is parents and caregivers, but all adults are welcome to attend. Tewksbury Congregational Church is located at 10 East Street, across from the Town Common. Please use the side entrance and join us in Fellowship Hall. Should you have questions, please contact Maria Ruggiero at 978-851-7373 x 352.(NOTE: The above press release is from the Tewksbury Police Department.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email firstname.lastname@example.org.Share this:TwitterFacebookLike this:Like Loading… RelatedWilmington Public Schools Receives $13,000 Grant To Combat Vaping At High School & Middle SchoolIn “Community”The Wilmington Insider For May 14, 2018In “5 Things To Do Today”NEIGHBOR NEWS: What’s Making Headlines In Tewksbury?In “Community”
WILMINGTON, MA — Below are 5 things to do in Wilmington on Wednesday, March 13, 2019:#1) Wilmington High CATS Fundraiser At The 99The Wilmington High School Choral and Theatre Support Group (WHS CATS) is holding a “Dining For A Cause” Fundraiser at the 99 Restaurant (144 Lowell Street) from 4pm to 11pm. Bring the flyer below and 15% of your bill will be donated to WHS CATS. Applies to both dine-on AND take-out orders. (No coupons, discounts or promotions are accepted during the fundraiser.)#2) RMLD Homeowner Info Session At LibraryReading Municipal Light Department (RMLD) invites residential customers to learn about their electric service as well as ways to save energy and money at this free information session at the Wilmington Memorial Library (175 Middlesex Avenue) at 7pm. Topics include:Available energy efficiency programs including rebates and a no-cost home energy assessmentRMLD online tools such as our online Bill Payment System, Online Store, and Customer Rebate PortalPrograms including Solar Choice and Shred the PeakEnergy efficiency tips for the homeAn overview of the home electrical service configuration covering topics such as ownership and safetyThis info session is a great opportunity for both new and experienced homeowners to learn about their electrical service and RMLD programs. RMLD customers who rent are also welcome!Light refreshments will be served, and each attendee will receive a complimentary LED light bulb. Register HERE.#3) Wilmington School Committee MeetingThe Wilmington School Committee meets at 7pm in the High School’s Large Instruction Room. Read the agenda HERE.#4) Wilmington Board of Appeals MeetingThe Wilmington Board of Appeals meets sat 7pm in Town Hall’s Room 9. Read the agenda HERE.#5) Car Seat Installs At Public Safety BuildingThe Wilmington Police Department offers safety seat installs at the Wilmington Public Safety Building (1 Adelaide Street) every Wednesday, 10am-2pm. No appointment is necessary, but calling ahead at 978-658-5071 is recommended. Learn more HERE.Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email email@example.com.Share this:TwitterFacebookLike this:Like Loading… Related5 Things To Do In Wilmington On Wednesday, July 24, 2019In “5 Things To Do Today”5 Things To Do In Wilmington On Thursday, June 20, 2019In “5 Things To Do Today”5 Things To Do In Wilmington On Wednesday, May 29, 2019In “5 Things To Do Today”
Prime minister Sheikh HasinaDescribing Bangladesh as mainly a country of plain land, prime minister Sheikh Hasina on Tuesday underscored the need for the continuation of land recovery and river dredging on a routine basis.She made the remarks when ambassador of the Netherlands Leoni Cuelenaere paid a farewell call on her at her Jatiya Sangsad Bhaban office.Prime minister’s press secretary Ihsanul Karim briefed reporters after the meeting.The prime minister and the Dutch envoy mainly discussed issues related to the delta plan, women empowerment and Rohingya crisis.About the delta plan, Sheikh Hasina said Bangladesh is a low-lying country and most of the rivers flowing through the country originate from the Himalayas.The capacity of the rivers decrease due to huge silts which they carry from the upstream, she said, adding that dredging is essential to increase their capacity of flowing water.The prime minister put emphasis on making river routes more active to lessen pressure on roads.About the women empowerment, she said Father of the Nation Bangabandhu Sheikh Mujibur Rahman ensured it through keeping women seats reserved in parliament for 15 years, while her government later extended the duration.She also mentioned that 22 female MPs are directly elected in the current parliament.Sheikh Hasina said her government is working to further increase communication network with the neighbours.She observed that the northeastern Indian states can use Chittagong port.At the meeting, the outgoing Ambassador of the Netherlands praised the government’s initiative of river dredging, saying it will help strengthen the economy of Bangladesh.Leoni Cuelenaere said the Netherlands wants to further expedite activities on trade and commerce with Bangladesh and cooperation on the RMG sector in particular.Talking about the Rohingya issue, the Netherlands envoy highly appreciated the government of Sheikh Hasina for showing human gesture by giving shelter and other supports to the Myanmar nationals forcibly displaced from the Rakhine State.Leoni Cuelenaere also expressed her gratitude to the prime minister and her government for extending cooperation in discharging responsibilities in Bangladesh.
×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15 Popular on Variety Fandango is exclusively vending tickets to “How to Train Your Dragon: The Hidden World” early-access screenings taking place nearly three weeks before the DreamWorks Animation movie hits wide theatrical release.The “How to Train Your Dragon 3” pact is all in the family: NBCUniversal owns both Fandango and DWA (which is housed within Universal Pictures). Fandango is looking to sweeten the pot by offering an additional perk to members of its Fandango VIP rewards program: a free DreamWorks Animation movie through the FandangoNow streaming service.The Feb. 2 screenings, 20 days in advance of the Feb. 22 premiere date for the third and final installment in the “How to Train Your Dragon” movie franchise, is one of the earliest advance nationwide screening events for a major release.“This is a coming together of things we’ve seen that work,” said Paul Yanover, president of Fandango. “It’s providing something special to people who are big users of Fandango.” What was the rationale for setting the “How to Train Your Dragon 3” one-time screenings 20 days ahead of wide release? Yanover admitted there’s no hard data per se behind it. “I don’t think we have science around it yet,” he said but added that family-oriented movies lend themselves to the strategy: “Family audiences are big-time planners,” as opposed to, for example, millennials.The “How to Train Your Dragon: The Hidden World” early screenings on Feb. 2 will run across 1,000 theaters in the U.S., including select AMC Theatres, Regal Cinemas, Cinemark Theatres, Marcus Theaters, Harkins Theatres, Southern Theatres, National Amusements, and B&B Theatres. There will be just one showing per theater on that date.Tickets to the screening will carry regular pricing, with the free VOD streaming access to a DreamWorks Animation designed to lure in fans and build pre-release hype and awareness.“How to Train Your Dragon: The Hidden World” is directed by Dean DeBlois, who has directed and co-written every film in the franchise. In the movie, Viking teen Hiccup Horrendous Haddock III (voiced by Jay Baruchel) and Astrid (America Ferrera) — together with Toothless, the Night Fury dragon — discover a hidden world of dragons thought only to exist in myth. The movie is produced by Brad Lewis (“Ratatouille,” “ANTZ”) and Bonnie Arnold (“Toy Story,” “How to Train Your Dragon,” “How to Train Your Dragon 2”).As corporate siblings with Universal under the NBCU umbrella, Fandango is “naturally” frequently talking to Universal about such special partnerships, Yanover said, although he said the company regularly works with other studios in the same vein.Fandango’s VIP program gives users a $5 credit for every four movie tickets purchased. Those credits can be used for future movie-ticket purchases or for digital-movie purchases and rentals on FandangoNow.
Researchers have identified a complex network in the brain that has revealed why artificial sweeteners may not be the best way to slim down. Artificial sweeteners are substitutes for sugar that provides a sweet taste while containing significantly less food energy.According to the researchers, the brain responds to artificially sweetened food by telling the animal it hasn’t eaten enough energy, thus increasing the appetite and prompting them to actually eat more. It senses and integrates the sweetness and energy content of food, said the study conducted on mice and fruit flies.“After chronic exposure to a diet that contained the artificial sweetener sucralose, we saw that animals began eating a lot more,” said lead researcher Greg Neely, Associate Professor at the University of Sydney in Australia. “Artificial sweeteners can actually change how animals perceive the sweetness of their food, with a discrepancy between sweetness and energy levels prompting an increase in caloric consumption,” Neely added.The findings showed that inside the brain’s reward centres, sweet sensation is integrated with energy content. When sweetness versus energy is out of balance for a period of time, the brain recalibrates and increases total calories consumed. For the study, fruit flies were exposed to a diet laced with artificial sweetener for prolonged periods (more than five days). The flies were then found to consume 30 per cent more calories when they were then given naturally sweetened food. “The chronic consumption of the artificial sweetener actually increases the sweet intensity of real nutritive sugar which then increases the animal’s overall motivation to eat more food,” Neely stated in the work published in the journal Cell Metabolism.Further, the artificial sweeteners were also found to promote hyperactivity, insomnia as well as decrease the sleep quality – behaviours consistent with a mild starvation or fasting state.
TORONTO — Insight Vacations’ brand new 2020 USA & Canada Premium Escorted Journeys collection showcases the very best of North America, from its historic landmarks and breathtaking landscapes to the many vibrant cultures that make this region unique.Travellers have their choice of 16 easy adventures, including one brand new itinerary to California and Arizona, as well as over 35 Insight Experiences that range from meeting a Naturalist Guide in New Hampshire, to a Blue River Safari in Grizzly Bear Valley.Also new for 2020 is ‘Insight Choice’, which allows clients to choose between two included Insight Experiences on days when they are given an Insight Choice. For example, in Seattle, clients can choose between an excursion of the Space Needle or the famous Chihuly garden and glass exhibit.In celebration of the collection’s launch, Insight is offering clients who book and pay in full before Dec 18, 2019 a 10% Early Payment Discount. Furthermore, valued and loyal past guests of Insight Vacations and sister companies are offered a 5% discount off all trips until Aug. 3, 2019 in addition to the Early Payment Discount.More news: Save the dates! Goway’s Africa Roadshow is back“With the launch of our new 2020 USA & Canada collection, guests will enjoy our Insightfully Stylish experiences as they explore the natural splendors of North America while staying in great comfort and style at our highly rated hotels and resorts located in the most desirable addresses including Zion National Park Lodge and the landmark Mayflower Hotel in Washington, D.C.,” said Brad Ford, president of Insight Vacations in Canada.Highlights of the collection include:Desert Escapes of California & Arizona – New Premium JourneyThis eight-day journey explores America’s scenic desert land where clients will discover the region’s terrains and national parks from the Golden State to Arizona. Guests will also be able to choose from a small group excursion of the Old Town on golf cars or join a gathering with local artisans at the Cattle Truck artists compound in Scottsdale.Insight Experiences include:Crazy Horse Memorial – Black Hills, South DakotaClients will discover the world’s largest mountain carving, which is found at an elevation of 6,532 feet above sea level. The memorial is dedicated to all Native Americans and was created to preserve the living heritage, traditions and cultures of the North American Indigenous people. This access for guests is not available to independent travellers. Yosemite National Park – Mariposa County, CaliforniaGuests will join a park ranger and explore this UNESCO World Heritage Site where they will learn about the local fauna, flora and history. Highlights of the park include the Giant Sequoias, glaciers and thousands of waterfalls.Anchorage, AlaskaAlaska’s First People introduces Insight clients to Agutak (Inuit Ice Cream) in an exclusive demonstration at the renowned Alaska Native Heritage Centre and museum.Charlottetown, Prince Edward IslandGuests will learn about the Seven Sacred Teachings of the Abegweit Mi’Kmaw Nation, which allow clients to develop a deeper understanding of indigenous communities.Ottawa, OntarioClients will enjoy a hands-on cooking demonstration in C’est Bon’s state-of-the-art kitchen facilities and learn about local Canadian cuisine with ingredients such as maple sugar, haskaps, Labrador tea and wild flowers. This exclusive experience also includes a delectable three-course dinner with wine.More news: Flight Centre Travel Group takes full ownership of Quebec-based agencyFor more information visit insightvacations.com/ca/vacation-finder/usa-and-canada-2020. Travelweek Group Clients save 10% on Insight Vacations’ 2020 USA & Canada collection Thursday, June 6, 2019 << Previous PostNext Post >> Posted by Tags: 2020, Insight Vacations Share